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Wix vs Shopify: Which platform is better for you?

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Wix vs Shopify: Which platform is better for you?

Are you looking to build an eCommerce store to sell your print on demand products, such as t-shirts, and tote bags, etc.? It is no secret that Shopify and Wix are two of the major players in the modern eCommerce website game. So, Wix vs Shopify – is Shopify better than Wix, or is it the other way around?

When it comes to choosing an online site builder with eCommerce punching power, which platform will you side with? We know that this can be a tricky decision for most business owners, and we are here to help you make the best choice.

Let’s start?

We know that it can be very tempting to focus on slashing your overhead and other expenses by finding the most affordable online store builder. This is especially true if you are just getting into the e-commerce business. Opting for an inexpensive solution means that you run the risk of missing core e-commerce sales functionalities that your online business needs. You also have to keep in mind whether you can customize a site-building tool to handle and manage the rigorous maintenance that is involved in running and expanding an online store.

If you are having a hard time deciding between these two brilliant platforms, hopefully, our Wix vs Shopify comparison will help ease your concerns and angst.

What is Shopify?

print on demand shopifyprint on demand shopify

Shopify is a renowned and reliable online store builder, created in 2004 when business founders and entrepreneurs did not find a good solution to their online store problems and issues. Now Shopify fulfills the needs of many users. It is worth noting that Shopify is a dedicated, robust, and comprehensive e-Commerce platform that has helped 600,000 businesses to date, helping generate a whopping $55 billion in revenue. 

Shopify is a great platform as it allows optimistic entrepreneurs, like you who sell custom products, a great opportunity to build the online store that they want while also providing top-notch support in all the various little things that may pop up in eCommerce. 

Shopify is also valuable as it has a massive library of amazing themes that you can choose from. And the best part is that even if you are not tech-savvy, you can design an attractive and engaging storefront with the platform’s built-in tools.

What is Wix?

WIX stores and PrintifyWIX stores and Printify

Wix, on the other hand, came about in 2006. The platform now has 150 million users. Wix also provides effective e-Commerce power for small size businesses, such as businesses selling printed items.

Did you know that Wix is the platform for more than 131 million websites in about 190 countries?

In addition, they currently host more than 90 million domains and are about to reach four million paying subscribers. This goes on to show the popularity of the platform. 

The amazing thing is that is no shortage of things you may do with Wix. And this also includes eCommerce. You can think of Wix as a website builder that has great eCommerce functionality as well.

The essential differences: between Wix vs Shopify?

As choosing the most suitable backbone for your new online store will likely directly affect how successful your online store becomes, you should not take this decision lightly. Now we will discuss some of the key differences between Wix vs Shopify. Let’s start?

1. Ecommerce tools 

Source: Shopify

Shopify is definitely a powerful and robust e-commerce solution. Wix, in contrast, serves a vaguer user base, meaning it has split priorities when it comes to feature development and support. Did you know that Shopify offers you highly commendable and appealing store management features with attractive and engaging product pages? 

For example, one of the most recent additions Shopify has included actually makes it simpler and quicker than before to find exactly the products you are searched for, which is great. Shopify also offers more than 70 payment gateways, including PayPal, PayMill, Stripe, and Authorize.net, among others. On the other hand, Wix has improved over the years, but it currently offers 17 gateways. These include Stripe, PayPal, and Square.

Source: Wix

Wix also comes with some advanced e-commerce tools. One of them is abandoned cart recovery; it helps identify customers who have left products or items in their checkout. However, if you want to add products, such as custom mugs, on a larger scale, or you are certain that numbers will soar quite quickly, then Shopify will suit your business better.

3. Apps market: Wix vs Shopify

Source: Wix

It is worth noting that Shopify has thousands of amazing apps, and you will find them in the Shopify App Market. Although some apps are free, many apps charge a monthly subscription. Wix, on the other hand, has apps that are often useful for making your website engaging and beautiful. This is how the two platforms differ.

Source: Shopify

As Shopify is an amazing online store platform, a bulk of apps help process a sale, make a sale, or improve sales. With Shopify, you will also find apps where customers are able to spin a wheel in order to win a prize or applications that will help you create great tabs in your online store.

4. Available themes on Wix vs Shopify

Source: Shopify

Shopify wins on themes hands down when it comes to e-commerce. Shopify, unlike Wix, was developed specifically for e-commerce and, as a result, has considerably more themes that you can choose from. The great thing is that all themes in Shopify’s store look beautiful are fluid and responsive, and look great on both mobile and desktop. However, there is a downside. Shopify only provides you with ten free themes. 

Article: 30 best-selling Shopify Merch store trends

Source: Wix

Wix, in contrast, was designed and developed from the ground up and has an intuitive and simple drag and drop interface to design your website, but that comes at a price. It is very manual and tedious to make major changes once you have designed the feel and look of your website.

5. Analytics features

For every business owner, business analytics is important. By knowing the numbers, you will likely make the best decisions for your business. While both Wix and Shopify have this feature, there are some differences.

You can easily view the following on various timelines with Shopify:

  • Online store sessions
  • Total sales
  • Returning customer rate
  • Live number people on your site
  • Top selling products
  • Online store conversion rate
  • Average order value
  • Behavior reports

In Wix, on the other hand, the focus of data analytics is showing you how your different pages are performing with regard to traffic. Here, you will be able to view the following:

  • Top visited pages
  • Counties and states where your web traffic is coming from
  • Returning visitor vs. new visitor 
  • Visitor by type of device

Note that there are several other kinds of data that Wix will provide you. However, if you are looking for a better analytics tool, then you will have to purchase it from the Wix application store.

Wix vs Shopify: Similarities?

Source: Unsplash

The two platforms share a few similarities, and some of them are:

1. Search engine optimization

With regards to SEO, on Wix vs Shopify platform offers you a reasonable number of amazing tools that help you enhance your website rankings. 

Well, at the end of the day, a majority of website builders and content management systems do allow for amazing SEO customizability. Shopify is a little better as it allows a bit more freedom with structuring your site. However, as SEO is an essential feature to get your merch brand out there and recognized we would recommend that you hire a well-respected, professional, and experienced digital marketing agency to make sure you make the most of this highly important aspect of the modern online world.

2. Mobile functionality on Wix vs Shopify

This is another similarity. Both Shopify and Wix offer excellent mobile functionality for your site visitors with the ability to manage your website through a mobile device, which is great.

3. Inventory management

The great thing about both Shopify and Wix is that they offer a simple and intuitive interface with inventory management that you will like. One thing we like about Shopify is that once your inventory grows, you can search your inventory with ease rather than just scanning.

Can you move merchandise from Wix store to Shopify?

There are many reasons you may want to move your merchandise, like printed tote bags, from Wix to Shopify. One of the main reasons people migrate to Shopify from Wix is a lack of customization level provided by Wix. 

For example, there is little that you can edit now if you have to change something on your website. Shopify, on the other hand, gives you complete control over the coding of your website (CSS and HTML), allowing you to change it however you want. This often makes Shopify more flexible compared to Wix.

With an automated data migration service, you can migrate from Shopify to WIX in only a few minutes, and with a high level of accuracy and security. All of your data, such as products, orders, customers, and categories can be migrated easily and smoothly without any interruption to your existing e-store performance.

You can move your merchandise from Wix to Shopify and vice versa.

However, transferring all your eCommerce data to Shopify or Wix on a manual basis can bring you useless stress, headaches, and even cause valuable data losses. We recommend that you consider hiring a third-party expert for this job if you are not skillful enough to perform this store data conversion.

Wix vs Shopify: Which platform has a better set of features?

1. Comprehensive marketing and sales features

Who has better marketing and sales features – Wix vs Shopify? Sales features are what allow Shopify to really shine. You can compare Shopify to a Swiss Army knife, as it is a one-stop-e-commerce solution. Wix also has a number of amazing in-house e-commerce features, meaning your online store can function and expand more, and more. So, whether you are selling printed goods, like t-shirts, hoodies, or backpacks the platform will not hamper you in any way.


People love Shopify as it gives them plenty of freedom when it comes to the way your products look. You have the option to add unlimited items and with multiple variants, which is certainly a huge bonus. However, a downside is that you will have to install apps if you want to enable product zoom functionality and product videos.

custom backpackscustom backpacks
Custom Phone Cases Print on DemandCustom Phone Cases Print on Demand

Wix is better in terms of presentation as it really lets your products shine. Wix provides you with a built-in product video function. This can help improve your customer’s experience. And that is not all; you can also easily add that coveted product zoom feature. How to set up Printify on your Wix store.

We all know that shipping can be difficult and tricky to manage. This is particularly true if you are delivering your printed t-shirts and mugs to areas with different prices and rules. Wix does allow you to easily track orders from its intuitive dashboard, and set tax and shipping rules for your products, which is pretty helpful! However, Wix does not really match Shopify here. For example, Wix does not provide you with printable shipping labels. Also, you will need apps in order to help with international shipping payments.


Shopify, on the other hand, runs a tight ship. The platform will help you almost every step of the way in this complicated shipping process.

2. Marketing features on Wix vs Shopify

Shopify’s multi-channel integration makes it really appealing to business owners. Using this feature, you can easily connect your online store to many social media accounts, such as Instagram, Facebook, and Twitter, as well as marketplaces, like eBay and Amazon. This is really important these days as 48 percent of people search for products on these marketplaces.

However, Wix also has some good features. It has changed the e-commerce marketing game with the amazing Wix Ascend. Ascend is a comprehensive marketing solution and is available as a separate subscription. It lets you manage your marketing campaigns with ease in one place.

When it comes to an email campaign, Shopify allows you to create email campaigns from its admin page. If you want more flexibility, however, you may integrate a number of different apps, such as Privy and Omnisend Email Marketing. In contrast, with Wix, you can send three email campaigns per month without an Ascend subscription. However, if you subscribe to their premium service, you will get premium features as well as a much higher campaign quota.

3. Other useful technical features for online sellers

3.1 Secure socket layer

Also called SSL, Secure Socket Layer is a great security feature that encrypts all the data on your website. As a result, your information, as well as your customer data, is safe at all times. The great thing is that both Wix and Shopify offer SSL encryption with all of their plans. And that is not all; both e-commerce builders allow your customers to easily check out on your domain, which can help build trust and inspire confidence. This is certainly a win-win for everyone.

3.2 Multilingual capabilities

You will be pleased to know that Wix has an incredibly powerful multilingual app, and you can use it to turn your website into any language of your choice. This is why you can grow and expand your business internationally by creating multiple websites for different countries. 

You can use Wix Multilingual for this purpose. Shopify, on the other hand, struggles in this area, but they designed a few themes to support two languages. As you can imagine, Wix is clearly the winner here.

3.3 Discount codes and coupons on Wix vs Shopify

WIX and Shopify both offer discounts and coupon codes without any extra charge, which is great. Keep in mind that it is difficult to distinguish between these two platforms as you can easily specify which products, such as printed mugs, are available for discounts on both platforms, and not much work is involved on both platforms.

How many applications sellers can integrate?


Shopify never stops expanding and growing new e-commerce opportunities for merchants, like you. This robust and comprehensive retail ecosystem can facilitate e-commerce businesses of all sizes and ranges. The average Shopify merchant uses four apps (at least) in their store. However, you can integrate more apps to make the most of the platform.


Website builders, such as Wix, encourage you to customize and tailor your website as much as possible. You can do this mostly through the implementation and integration of Wix Apps, and they help you overcome the hurdle of feeling limited in terms of tools when building your business website.

Wix vs Shopify: The cost structure

Understanding costs is essential in any Shopify vs. Wix comparison. Here are the key highlights of the main differences between the basic plans offered by these two platforms:

  • While Wix has a 20GB storage limit, there is not any limit in Shopify.
  • Note that Wix will not charge you a commission or sales fee; on the other hand, Shopify charges you at least 2 percent.
  • While you can have up to two staff accounts in Shopify, you can have only one admin in Wix.
  • In Shopify, you may experiment on the platform for 14 days for free. On the other hand, no free trial is available in Wix; however, it offers you a money-back guarantee within 14 days.
  • Wix is great as it allows you to create up to 10 email campaigns. Shopify, on the other hand, lacks this feature. So, if you would like to create your email campaign on Shopify, you will need to add an application that does this, like MailChimp and GetResponse.

Wix vs Shopify: The design structure

Keep in mind that all the themes you will find in Shopify are for online stores only. It simply means that they all need you to put a product in there. You can easily find themes for stores in Shopify, which only have one product, a couple of products, or even thousands of them. And if you are looking for more functionality, you can buy thousands of themes for Shopify.

For me the bottom line on Wix vs Shopify design structure is this: You may perform it by checking and unchecking boxes in the preferences areas or settings, or you can tinker with the theme’s code if you are familiar with computer programming. You can do almost all the same things with Wix, and you may also start with a blank slate. 

Wix vs Shopify support system

There is no doubt that support and resources are essential to set up as well as advance your web presence and online shopping goals and aspirations. Shopify provides live chat 24/7 for customer support. It also offers phone and email support. However, Wix only offers you phone support. The great news is that both Shopify and Wix score extremely highly in terms of support. 

You will be happy to know that there are copious amounts of credible documented information, user communities, online tutorials as well as help desk support and guidance via 24/7 phone support, e-mail contact, and amazing live chat features.

The verdict: Which platform is better – Wix vs Shopify?

When considering Wix vs. Shopify, you should understand that Shopify is a dedicated e-commerce platform and, hence, offers a wider range of functionality and flexibility for people with mid to large selling ambitions. Clearly, both platforms have their own pros and cons. Shopify is perfect for people who are serious about growing an online store, particularly those operating in the dropshipping niche. The cost is higher than Wix, but the best thing is that you get exactly what you pay for. 

However, Wix is best used by influencers and bloggers who like to sell a bit of stuff every now and then. It is also an excellent choice for small business owners, such as local stores selling printed products to local customers. 

Make it happen right now.

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