Using advances in online technology, maintains brand consistency and increases the effectiveness of your franchise marketing campaigns
New technology makes life much easier for businesses that wish to excel with their franchise marketing. Increased connectivity, mobile apps, and cloud technology all free up franchisors’ time so that they can devote more energy to promoting their business and less time training and supporting their franchisees.
Even better, keeping abreast of the latest technologies means you can stay ahead of your competitors. Here are just some of the ways that businesses can digitally empower their franchise marketing.
Franchisors can use web-to-print management solutions to protect their brand image and manage how their franchisees tailor, print and distribute franchise marketing materials and manage campaigns. Web-to-print management tools give franchisees immediate access to the predesigned marketing materials you provide. These can include business cards, brochures, flyers, and letterheads but also other marketing materials such as banner stands, presentation folders and promotional items. Franchisees can order what they need and add their own personalisation (business address, contact details, testimonials, etc) whilst continuing to maintain the brand values of the business.
Enhanced digital print quality
Advances in digital print quality mean that your franchisees can order their print materials in quantities to suit their needs. Ordering in smaller quantities allows franchisees to manage their budgets and promote the business without weakening the brand values. You don’t want your franchisees to use inferior (cheap) printing providers as you will have no control over colour, fonts or quality. And in the worst case scenario opt to print the collateral themselves. Allowing franchisees to order their franchise marketing assets online gives them autonomy, but within parameters controlled by the franchisor.
Increased print efficiency
New production techniques have not just improved digital print quality, they have also streamlined the process of printing marketing materials. Automated marketing collateral is more cost effective than ever before. Waste and the consequent effects on the environment are minimised, so that your printed marketing material finds its way directly to your target customer. You save time, money, and the environment.
Online email marketing
It has been increasingly important to ensure you capture convert as many of your website visitors as possible into prospects who buy. So many companies do the first part and then fail to follow up and send anything to the customers they have worked so hard to get. Franchise and multisite businesses can benefit hugely from having an online system that can send pre-designed email campaigns. Franchisees can upload their own mailing lists and you can ensure our messages are consistent and on-brand.
These are just a few of the technology advances that are transforming the franchise business marketing world. It is likely that the winners in franchise marketing will be not just those that adopt them first, but those that use them best.