Take a look at some of the best-selling products from the 2019 holiday season and learn how to grow your sales in 2020.
The best-selling products on the Marketplace from 2019 will help you boost your 2020 Christmas sales. How? By helping predict what might be popular this year. Get a leg up on the competition and see which products will best compliment your designs. Better yet, discover the most popular colors and create festive designs to match. Our articles on the search terms in winter 2019 and customer behavior in autumn/winter 2020 will complete your research.
But first, the statistics…
The table below shows the top three products for each category. The percentage shows the amount of that item ordered in November and December 2019 compared to the rest of the year.
|Men’s||Women’s||Unisex||Kids & Babies||Accessories|
|Men’s Hoodie (ID 111): 50%||Women’s Hoodie (ID 405): 41%||Crewneck Sweatshirt (ID 512): 44%||Kids’ Hoodie (ID 499): 48%||Full Color Panoramic Mug (ID 1134): 74%|
|Men’s Premium Long Sleeve T-Shirt (ID 875): 38%||Women’s Pique Polo Shirt (ID 1411): 60%||Contrast Hoodie (ID 1007): 56%||Kids’ Premium T-Shirt (ID 815): 37%||Knit Cap with Cuff Print (ID 945): 63%|
|Men´s Premium Hoodie (ID 20): 37%||Women’s Cropped T-Shirt (ID 1408): 59%||Unisex Lightweight Terry Hoodie (ID 1194): 76%||Kids’ Crewneck Sweatshirt (ID 1354): 75%
|Contrast Coffee Mug (ID 268): 36%|
In addition to the mentioned accessories, long-sleeved winter products and organic products were the top sellers at Christmas 2019.
The most popular colors
Just like previous years, classic colors like white, black, navy and gray are very popular. In 2019, there was also an increase in heathered colors.
All in all, the most popular color last year was royal blue – a fun and bright shade.
Curious about which color/product combinations sold best? Check ‘em out!
|Men’s Hoodie (ID 111)||Black, navy|
|Women’s Hoodie (ID 405)||Black, heather gray|
|Crewneck Sweatshirt (ID 512)||Black, navy, red|
|Kids’ Hoodie (ID 499)||Black, heather gray, pink|
|Full Color Panoramic Mug (ID 1134)||Black|
That’s a (Christmas) wrap! For any more questions about the statistics, let us know in the comments below or the forum.