Calculate your brochure weight and avoid over spending on postage
If you’re responsible for your company’s direct marketing, it’s important to consider your mailing pack or brochure weight in order to avoid exceeding a weight threshold, incurring additional postage costs.
In the UK most direct mail packages are either in the <100g or 101g – 250g brackets.
If you wait until your brochure design is printed so you can weigh it, that’s too late. The damage has already been done and all you can do is grit your teeth and pay for the postage.
So how do you calculate your brochure weight in advance?
Use this formula to calculate printed brochure weight: