Boost your direct marketing with effective leaflet design.
Previously we discussed how to research and plan your leaflet marketing campaign. Here we consider the next step in a successful leaflet marketing campaign – effective leaflet design.
When designing your leaflet, you need to make sure that it grabs your audience’s attention and keeps them engaged. A good leaflet is an opportunity to create a positive first impression so it needs to look professional and entice your audience to want to find out more about your business.
There are a number of things you can do to produce an effective leaflet design which will ensure your leaflet stands out from the crowd and your target audience feel compelled to pick it up.
Get creative – the cheapest option is not always the most cost effective.
The cheapest option will often have hidden costs which quickly add up. If you want your leaflet to grab the attention of your target audience you will need to invest time and money. However if you get creative and think outside the box you will find that there are many options available to keep costs down.